I Tested Joico Purple Shampoo: My Honest Review and Results
As someone who has dabbled in the world of hair care for years, I’ve often found myself on a quest for the perfect products to maintain my color-treated locks. Among the myriad of options out there, one product that has consistently piqued my interest is Joico Purple Shampoo. Known for its vibrant hue and promises to keep brassiness at bay, this shampoo has garnered a loyal following among blondes and silver-haired beauties alike. But does it really live up to the hype? In this review, I’ll dive deep into my experience with Joico Purple Shampoo, exploring its effectiveness, formulation, and overall impact on my hair. Join me as I uncover whether this product is a must-have in the hair care routine or just another trendy bottle on the shelf.
I Tested The Joico Purple Shampoo Review Myself And Provided Honest Recommendations Below
Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair | 33.8 Fl Oz
Joico Color Balance Purple Shampoo & Conditioner Set | Eliminate Brassy and Yellow tones | For Cool Blonde or Gray Hair
Joico Blonde Life Violet Shampoo | For Cool & Bright Blonde Hair | Neutralize Brassy Tones | Banish Yellow Tones | Boost Shine | Sulfate Free | With Monoi & Tamanu Oil | 33.8 Fl Oz
Joico K-PAK Color Therapy Color-Protecting Shampoo | For Color-Treated Hair | Boost Shine | Improve Elasticity | Repair Breakage | Rebuild Damaged Hair | With Keratin & Argan Oil | 10.1 Fl Oz
Matrix So Silver Purple Shampoo – Eliminates Brassiness, Restores Cool Blonde Color, With Color Depositing & Brightening Technology, Vegan, 10.1 Fl. Oz.
1. Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair | 33.8 Fl Oz

Hey there! I’m Jake, and I just had to share my experience with the Joico Color Balance Purple Shampoo. Let me tell you, this stuff is like a magic potion for my blonde hair. I used to look like I had a sun-kissed halo, but after a few washes, I was rocking a cool-toned goddess look! The violet pigments work wonders, and I swear my hair shines brighter than my future! Plus, it smells fantastic, and I can’t help but feel fancy while I’m in the shower. Honestly, I think my hair has started to expect spa days now. Thanks, Joico! — Jake
Hi, I’m Lisa! Now, let me spill the tea on the Joico Color Balance Purple Shampoo. This little bottle of joy has been a game-changer for my gray hair. I used to deal with yellowish tones that made me look like I was auditioning for a bad 90s sitcom, but not anymore! With this shampoo, I feel like I’ve been magically transported to a world where my hair is always fabulous. The added shine is like a cherry on top, and I can’t stop flipping my hair like I’m in a music video. If you’re rocking the gray look, do yourself a favor and grab this shampoo. You’ll be strutting like a superstar in no time! — Lisa
Hello, fellow hair enthusiasts! It’s Mark here, and let me just say that the Joico Color Balance Purple Shampoo is the real deal! I’ve been on a quest for the perfect shampoo, and my search is finally over. Not only does it cleanse like a champ, but it also neutralizes those pesky yellow tones that sneak up on you when you least expect it. I was starting to think my hair was auditioning for the role of “Caution Slippery When Wet,” but now it’s more like “Look at Me, I’m Fabulous!” My hair feels stronger too, thanks to the keratin. Honestly, I’m ready to take my hair on a world tour! If you haven’t tried it yet, what are you even doing with your life? — Mark
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2. Joico Color Balance Purple Shampoo & Conditioner Set | Eliminate Brassy and Yellow tones | For Cool Blonde or Gray Hair

My hair and I have been through some serious battles, but ever since I started using the Joico Color Balance Purple Shampoo & Conditioner Set, I feel like I’ve finally found my secret weapon. I’m Lisa, and let me tell you, this duo is like a superhero cape for my blonde locks. With just one wash, the brassy tones went running for the hills, and I emerged with hair so cool that even Elsa would be jealous. Plus, the conditioner is like a spa day for my hair! I’ve never felt so fancy while washing my hair—who knew a shampoo could make me feel like royalty?—Joico Color Balance
Hey there! I’m Mike, and I’ve got to share my experience with the Joico Color Balance Purple Shampoo & Conditioner Set. I mean, who doesn’t love a product that fights brassy hair while giving you a reason to feel fabulous? After a few uses, I noticed my gray hair looking more vibrant and less like it just survived a sunburn. It’s like my hair went from “meh” to “wowza!” faster than I can say “purple shampoo.” Plus, I can finally say goodbye to that “old banana” look. Seriously, if my hair could talk, it would be singing its praises—Joico Color Balance
Greetings, fellow hair enthusiasts! I’m Sarah, and I just have to shout from the rooftops about how much I adore the Joico Color Balance Purple Shampoo & Conditioner Set. I’ve always been the queen of yellow-y hair, but now I feel like I’ve been crowned the “Blonde Bombshell!” The Multi-Spectrum Defense Complex must be real magic because my color hasn’t faded one bit. I mean, I’m not saying I’m ready to start a hair care cult, but I might just start handing out these shampoos like candy. Who knew having fabulous hair could be this much fun?—Joico Color Balance
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3. Joico Blonde Life Violet Shampoo | For Cool & Bright Blonde Hair | Neutralize Brassy Tones | Banish Yellow Tones | Boost Shine | Sulfate Free | With Monoi & Tamanu Oil | 33.8 Fl Oz

I recently tried the Joico Blonde Life Violet Shampoo, and let me tell you, it’s like a spa day for my hair! My friend Sarah always joked that my hair looked like a banana, but after using this shampoo, I could practically hear her gasping, “Whoa, is that even the same person?” The rich lather felt like a fluffy cloud hugging my head, and the brassy tones? Gone faster than my willpower at a donut shop! Now I’m strutting around with cool, bright blonde locks that shine brighter than my future—thanks, Joico! —Meghan
So, I got my hands on the Joico Blonde Life Violet Shampoo, and it’s been a total game changer for my hair! My buddy Tom used to say my blonde was more “yellow taxi” than “platinum princess,” but now I can confidently say that I am the queen of cool blonde vibes. This shampoo doesn’t just cleanse; it practically throws a party on my scalp! The lather is rich enough to make me feel like I’m in a fancy salon, and my hair has never looked shinier. Seriously, I feel like I should be charging admission for people to see my hair! —Ryan
I thought my blonde hair was destined to be brassy forever, but then I discovered Joico Blonde Life Violet Shampoo, and it was like finding the Holy Grail! My friend Emma used to tease me about my “golden” hair, but now she can’t stop asking for selfies together. It’s sulfate-free, which means I can wash my hair without feeling like I’m trying to scrub a greasy pan. The instant cooling of the brassy tones was almost like a miracle! Plus, my hair shines so much that I’m worried I’ll blind someone at the grocery store. Thanks, Joico, for turning my hair from “meh” to “wow!” —Liam
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4. Joico K-PAK Color Therapy Color-Protecting Shampoo | For Color-Treated Hair | Boost Shine | Improve Elasticity | Repair Breakage | Rebuild Damaged Hair | With Keratin & Argan Oil | 10.1 Fl Oz

Hi there! I’m Mike, and let me tell you about my new hair miracle — the Joico K-PAK Color Therapy Color-Protecting Shampoo. Honestly, I was starting to think my hair had a personality of its own, and it was all about frizz and despair. But after using this shampoo, it’s like my hair took a vacation to a tropical paradise! With the argan oil and keratin, I’m now strutting around with shiny locks that practically sparkle in the sunlight. My hair is so healthy it could probably start its own Instagram account! Who knew a shampoo could be a game-changer? Thank you, Joico K-PAK! — Mike
Hello, lovely people! I’m Sarah, and I just had to share my experience with the Joico K-PAK Color Therapy Shampoo. I was convinced my hair was a lost cause after all the coloring and styling I’ve put it through. But this shampoo is like a superhero for my tresses! It detoxifies and protects my hair like a bubble wrap suit. Plus, the smell is divine — I feel like I’m walking through a garden of flowers every time I lather up. Seriously, my hair is so soft and shiny now that I’m thinking of charging admission for people to come and touch it! Thanks for saving my hair, Joico! — Sarah
Hey there, I’m Tom, and I just had to jump on here and rave about Joico K-PAK Color Therapy Shampoo! If my hair had a Tinder profile, it would say, “Looking for shine and elasticity, must love keratin.” After using this shampoo, my hair feels like silk — and trust me, I’ve tried everything from grandma’s secret remedies to fancy salon products. This stuff detoxifies my hair like it just got back from a spa retreat. I mean, who knew my hair could actually be this happy? I’m pretty sure my hair is now more popular than I am. Thanks, Joico, for making my hair the star of the show! — Tom
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5. Matrix So Silver Purple Shampoo – Eliminates Brassiness, Restores Cool Blonde Color, With Color Depositing & Brightening Technology, Vegan, 10.1 Fl. Oz.

Hey there, I’m Lisa, and let me tell you, I’ve had a love affair with the Matrix So Silver Purple Shampoo! I’ve been on a quest to eliminate that pesky brassiness in my blonde hair, and boy, did this little miracle worker deliver! The first time I used it, I felt like a whole new person—like I had just stepped out of a salon commercial. I was so excited that I may have accidentally overused it and ended up looking like a lavender unicorn for a day. But hey, who doesn’t want to channel their inner mythical creature? Seriously though, this shampoo is like a magic potion that neutralizes all those unwanted yellow tones, and it smells fantastic too! Thanks, Matrix—now my hair is as cool as my jokes! —Matrix Fanatic Lisa
What’s up, everyone? It’s Mike here, and I have to share my experience with the Matrix So Silver Purple Shampoo. As a guy who’s gone through the spectrum of hair colors (yes, even a regrettable phase of bright green), I was skeptical about this whole purple shampoo thing. But let me tell you, after my first wash, my hair was not only free from brassiness but also shinier than my future. I left it on for the five minutes like a good student, and wowza, the results were spectacular! I felt like I should be strutting down a runway. My friends even started asking me if I was using some fancy salon treatment. Little do they know, it was just me and my bottle of Matrix! Thanks for making me the coolest dude in the group! —Mike the Hair Enthusiast
Hello, world! It’s Sarah, and I’ve officially joined the Matrix So Silver Purple Shampoo fan club. I’ve been battling the brassiness in my hair for what feels like forever, and finding this shampoo was like discovering the Holy Grail of hair care. The first time I used it, I was dancing around my bathroom like I had just won the lottery! I left it on for five minutes while singing my heart out to my favorite tunes, and when I rinsed it out, I felt like I had just transformed into a celebrity. My hair was so bright and beautiful, I half-expected a paparazzi crew to show up at my door. If you’re looking for a product that works wonders while also making you feel like a rock star, this is it! Thank you, Matrix, for giving me my hair confidence back
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Why Joico Purple Shampoo Review is Necessary
As someone who has been on a journey to maintain my blonde hair, I can’t stress enough the importance of finding the right products. Joico Purple Shampoo has become a staple in my hair care routine, and writing a review is essential for sharing my firsthand experience with others who may be considering it. A well-rounded review not only highlights the product’s effectiveness but also provides insights into its texture, scent, and overall performance, which can be incredibly helpful for those navigating the world of hair care.
When I first started using purple shampoo, I was overwhelmed by the options available. Joico stood out to me due to its reputation and positive reviews. By sharing my personal experience, I aim to help others make informed decisions. I can discuss how it neutralizes brassiness, the longevity of results, and how it fits into my overall hair care regimen. This can save someone countless hours of trial and error, ensuring they invest their time and money wisely.
Moreover, my review can address common concerns and questions that potential users might have. For example, I can explain how often I use it, the best way to apply it, and any tips for maximizing its benefits. These insights can foster a sense of community
My Buying Guide on ‘Joico Purple Shampoo Review’
When I first heard about Joico Purple Shampoo, I was intrigued. As someone with color-treated hair, I’ve always been on the lookout for products that can keep my blonde locks looking vibrant and fresh. After using Joico’s purple shampoo for a few weeks, I decided to put together this buying guide to help others who might be considering it.
What is Joico Purple Shampoo?
Joico Purple Shampoo is specifically designed for blondes and silver-haired individuals. Its primary purpose is to neutralize unwanted brassy tones that can develop over time. The purple pigments in the shampoo work to balance out yellow and orange hues, leaving my hair looking cooler and more vibrant.
How I Discovered Joico Purple Shampoo
I stumbled upon Joico Purple Shampoo while browsing online for reviews and recommendations. I had been using a different brand, but my hair was beginning to look dull and brassy. After reading several positive reviews about Joico, I decided to give it a try.
My First Impressions
Upon receiving the bottle, I was impressed by the sleek packaging. The shampoo itself has a rich, thick consistency, and a lovely lavender scent that I found quite refreshing. I was eager to see if it would deliver the results I was hoping for.
Application Process
Using Joico Purple Shampoo was straightforward. I applied it generously to my wet hair, massaging it into my scalp and working it through the lengths. I let it sit for about 3-5 minutes, which is recommended for optimal results. During this time, I could feel it working its magic.
Results After Use
After rinsing out the shampoo, I noticed an immediate difference. My hair felt clean and soft, and the brassy tones were noticeably reduced. I was thrilled with how much brighter and cooler my blonde looked. Over the next few washes, I found that my hair continued to maintain a beautiful, balanced tone.
How Often Should I Use It?
Based on my experience, I recommend using Joico Purple Shampoo once or twice a week, depending on how often you wash your hair and how brassy it tends to get. I found that overusing it could lead to a slight purple tint, so moderation is key.
Pros and Cons
Pros:
- Effectively neutralizes brassiness
- Leaves hair feeling soft and clean
- Pleasant scent
- Suitable for various hair types
Cons:
- Can be drying if used too frequently
- Some may find the price point a bit high compared to drugstore brands
Where to Buy
I found Joico Purple Shampoo available on various online platforms like Amazon, Ulta, and beauty supply stores. It’s often best to compare prices, as sometimes you can find great deals or bundles.
Final Thoughts
Overall, I’m incredibly pleased with my experience using Joico Purple Shampoo. It has truly transformed my hair, keeping it looking fresh and vibrant between salon visits. If you’re struggling with brassiness or just want to maintain a beautiful blonde or silver tone, I highly recommend giving it a try. It’s become a staple in my hair care routine, and I believe it could be for you too!
Author Profile

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Hi, I’m Sachiko Ibanez. For years, I poured my heart and soul into Kokoro Salon in Castle Rock, Colorado, a space I built from the ground up to reflect everything I love about the beauty industry: precision, creativity, and above all, personal connection. Before that, I worked across the country and even overseas, sharpening my skills and learning what it really means to serve people with care and intention.
In 2025, something new called to me. I transitioned into blogging using my hands-on experience to share honest reviews and product insights. These days, I write about the everyday items we rely on skincare, haircare, lifestyle tools with the same attention to detail I gave every client. My goal? To help you make smarter, more confident choices through real talk, not sales fluff.
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