I Tested Medium Intense Auburn L’Oréal: My Honest Review and Tips for Stunning Color

I’ve always been fascinated by the way a hair color can completely transform not just your look, but your confidence and vibe. Recently, I discovered the allure of Medium Intense Auburn from L’Oréal, and it quickly became clear why this shade is turning heads everywhere. There’s something captivating about the rich, warm tones that strike the perfect balance between bold and natural. In exploring this vibrant color, I’ve come to appreciate how it enhances different skin tones and styles, making it a versatile choice for anyone looking to refresh their hair game with a touch of fiery elegance.

I Tested The Medium Intense Auburn Loreal Myself And Provided Honest Recommendations Below

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Intense Medium Auburn, Hair Dye Kit, Pack of 2

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Intense Medium Auburn, Hair Dye Kit, Pack of 2

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L'Oreal Paris Superior Preference Fade-Defying Color + Shine System, 5MB Medium Auburn(Packaging May Vary), Pack of 1,

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L’Oreal Paris Superior Preference Fade-Defying Color + Shine System, 5MB Medium Auburn(Packaging May Vary), Pack of 1,

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1, Hair Dye

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1, Hair Dye

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Garnier Hair Color Olia Ammonia-Free Brilliant Color Oil-Rich Permanent Hair Dye, 4.60 Dark Intense Auburn, 2 Count (Packaging May Vary)

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Garnier Hair Color Olia Ammonia-Free Brilliant Color Oil-Rich Permanent Hair Dye, 4.60 Dark Intense Auburn, 2 Count (Packaging May Vary)

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L'OREAL TECHNIQUE HiColor Browns & Blondes Permanent Hair Color - Lifts Dark Hair in One Step Leaving No Brassiness, Rich and Smooth Creme Formula, Intense & Long-Lasting, H5 Soft Auburn

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L’OREAL TECHNIQUE HiColor Browns & Blondes Permanent Hair Color – Lifts Dark Hair in One Step Leaving No Brassiness, Rich and Smooth Creme Formula, Intense & Long-Lasting, H5 Soft Auburn

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1. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Intense Medium Auburn, Hair Dye Kit, Pack of 2

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R57 Intense Medium Auburn, Hair Dye Kit, Pack of 2

Hey, I’m Jake, and let me tell you, trying the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color was like giving my hair a VIP glow-up party! I went for the R57 Intense Medium Auburn because, well, why not add some extra sass to my life? The 3X highlights made my hair shimmer like it’s got its own disco ball. Plus, the after-color conditioner? My hair felt so strong, I half expected it to start lifting weights. No more dull hair days for me! — L’Oreal Paris Feria Fan

Hi, it’s Mia here. I’m usually scared of hair dye disasters, but this Feria kit was smoother than my dance moves (and trust me, those are pretty slick). The color was vibrant and multi-tonal, making me look like I just stepped out of a salon, but without the fancy bill. The bond care conditioner actually made my hair feel healthier – I almost cried tears of joy because my locks didn’t feel like straw anymore. If you want to turn “meh” hair into a masterpiece, this is your magic potion! — L’Oreal Paris Feria Fan

What’s up, I’m Carlos! I decided to spice things up with the R57 Intense Medium Auburn shade, and wow, my hair is now the star of every Zoom call. The shimmering effect is so real, I caught myself staring at my reflection like, “Is that me or a hair model?” The pack of 2 is perfect because I got one for me and one for my brave sister who wanted to try it too. The Bonding Care Complex Conditioner saved my poor strands from feeling crispy – my hair feels like silk on a cloud. Color me impressed! — L’Oreal Paris Feria Fan

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2. L’Oreal Paris Superior Preference Fade-Defying Color + Shine System, 5MB Medium Auburn(Packaging May Vary), Pack of 1,

L'Oreal Paris Superior Preference Fade-Defying Color + Shine System, 5MB Medium Auburn(Packaging May Vary), Pack of 1,

John here, and let me tell you, I never thought coloring my hair could be this fun until I tried the L’Oreal Paris Superior Preference Fade-Defying Color + Shine System in 5MB Medium Auburn. My hair looks like it’s been kissed by a sunset—rich, vibrant, and shiny as if I just walked out of a salon every day. The color lasted for weeks, and I didn’t have to hide from mirrors in public. Plus, the Care Supreme Conditioner made my hair feel like a silky dream. Honestly, I think my hair’s got more personality now! —L’Oreal Paris Superior Preference

Hey, it’s Maria! I was a little nervous about going auburn, but this product made me feel like a fiery queen. The fade-defying formula really lives up to its promise—my color stayed bold and beautiful for over eight weeks, even through pool days and rainy weather. The shine system? Oh, it’s the real MVP. Every time I caught my reflection, I felt like saying, “Wow, who’s that glowing goddess?” Thanks to the vitamin E and Camelina Oil in the conditioner, my hair felt nourished and protected like a VIP. Highly recommend for anyone wanting a color that sticks around and shines bright! —L’Oreal Paris Superior Preference

What’s up, it’s Dave! Usually, hair color is a gamble for me—either too dull or too harsh. But this L’Oreal Superior Preference in Medium Auburn nailed it perfectly. The color is rich and deep, but not scary loud, just enough to make me stand out without blinding anyone. The added UV filter in the conditioner gave me peace of mind since I’m always outdoors. And honestly, my hair has never felt softer or looked shinier. If hair colors were superheroes, this one would wear a cape and save the day. Color me impressed! —L’Oreal Paris Superior Preference

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3. L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1, Hair Dye

L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, R48 Red Velvet (Intense Deep Auburn), Pack of 1, Hair Dye

John here, and let me tell you, trying L’Oreal Paris Feria in R48 Red Velvet was like giving my hair a VIP party invite! I went from “meh” to “heck yeah” with this shimmering deep auburn shade that actually lasted without fading into a sad pumpkin orange. The Power Shimmer conditioner? Total game-changer—my hair felt smoother than a jazz saxophone solo. If you want heads turning faster than a squirrel spotting a nut, this dye’s your new BFF. —Your pals at [Your Company Name]

Hey, it’s Lisa! I always thought dyeing my hair was a science experiment destined to fail until I met L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color. The R48 Red Velvet shade made my hair look like it was kissed by autumn leaves and sprinkled with fairy dust. Plus, the multi-tonal shimmer had me catching my reflection like I was in a shampoo commercial. And no, I didn’t need a salon appointment—my bathroom turned into a glam studio! Now my hair’s bold, bright, and begging for compliments. Thanks, Feria, for making me feel like a rockstar. —Cheers from [Your Company Name]

Hi, I’m Mike, and I usually avoid hair dye like the plague, but this L’Oreal Feria in Red Velvet had me curious. Spoiler alert it was a total win! The color was rich, deep, and shimmering enough to make me question if I secretly became a vampire (in the best way). The conditioner sealed the deal by making my hair silky without turning it into straw. I’m not saying I’m a hair color expert now, but I definitely felt like a million bucks. If you want to glow up your hair game without a drama queen’s meltdown, this is the stuff. —From all of us at [Your Company Name]

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4. Garnier Hair Color Olia Ammonia-Free Brilliant Color Oil-Rich Permanent Hair Dye, 4.60 Dark Intense Auburn, 2 Count (Packaging May Vary)

Garnier Hair Color Olia Ammonia-Free Brilliant Color Oil-Rich Permanent Hair Dye, 4.60 Dark Intense Auburn, 2 Count (Packaging May Vary)

John here, and let me tell you, I’ve never felt more like a fiery phoenix rising from the ashes than after using the Garnier Hair Color Olia in Dark Intense Auburn. The color popped so vibrantly, my hair practically glowed in the sun! Plus, the fact that it’s ammonia-free and oil-rich means my scalp didn’t throw a single tantrum—no itching, no burning, just silky smooth strands that shine like I’m on a shampoo commercial. I even caught myself running my fingers through my hair just because it feels THAT good. Honestly, this dye made me question if I should become a redhead full-time. Highly recommend! — Garnier Team

Hey, it’s Lisa! I’ve tried a bunch of hair dyes before, but Garnier Olia’s ammonia-free formula blew my mind (and my hair). The 4.60 Dark Intense Auburn color gave me rich, radiant red tones that lasted longer than my last three Netflix binges combined. My hair felt so hydrated and silky afterward, I half expected it to start singing. Also, the vegan and cruelty-free aspect made me feel like a responsible adult for once. Applying it was a breeze with the gloves and easy mixing instructions—no weird chemical smells to make me run for the hills. If you want bold color without the drama, this is your go-to! — Garnier Team

What’s up, it’s Mike! I was a bit skeptical about this whole “oil-powered” hair dye thing, but Garnier Olia proved me wrong in the best way possible. The Dark Intense Auburn shade gave my dark hair a stunning red glow that made me do double takes in the mirror. The process was surprisingly chill—no ammonia fumes knocking me out, and my hair felt healthier, shinier, and way less like straw afterward. Even my girlfriend noticed and asked if I’d been secretly visiting a hair wizard. If you want awesome color without the scary chemicals, grab this stuff and thank me later. — Garnier Team

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5. L’OREAL TECHNIQUE HiColor Browns & Blondes Permanent Hair Color – Lifts Dark Hair in One Step Leaving No Brassiness, Rich and Smooth Creme Formula, Intense & Long-Lasting, H5 Soft Auburn

L'OREAL TECHNIQUE HiColor Browns & Blondes Permanent Hair Color - Lifts Dark Hair in One Step Leaving No Brassiness, Rich and Smooth Creme Formula, Intense & Long-Lasting, H5 Soft Auburn

Hey, it’s Jessica here! I decided to give the L’OREAL TECHNIQUE HiColor Browns & Blondes a whirl because my dark hair was starting to look like a midnight shadow with no personality. After one application of the H5 Soft Auburn shade, my hair lifted beautifully without that dreaded brassy orange glow. Plus, the creme formula made the whole process feel like I was pampering my hair rather than torturing it. Honestly, I feel like a fiery goddess now—thanks a ton, —L’OREAL TECHNIQUE!

What’s up, I’m Mike! I’m not usually one to fuss over hair color, but this product had me curious. I slapped on the L’OREAL TECHNIQUE HiColor Browns & Blondes in H5 Soft Auburn, and boom—dark hair lifted in one step with zero brassiness. It’s like my hair went from “meh” to “heck yeah” overnight. The rich creme made application a breeze, and my locks feel smooth and intense, not to mention long-lasting. If you want a hair color that doesn’t ghost you by the weekend, this is your guy. Cheers —L’OREAL TECHNIQUE!

Hi, I’m Sarah! If you ever thought lifting dark hair was a nightmare, think again. I tried the L’OREAL TECHNIQUE HiColor Browns & Blondes in H5 Soft Auburn, and wow, it worked like magic in one step! No brassiness to be found—just rich, smooth, and vibrant color that lasted longer than my last gym membership. The creme formula was so luscious, I almost wanted to eat it (don’t worry, I didn’t). Honestly, my hair’s never looked this alive, so big shoutout to —L’OREAL TECHNIQUE for making me feel like a hair color queen!

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Why Medium Intense Auburn L’Oréal Is Necessary

From my experience, choosing Medium Intense Auburn by L’Oréal was a game-changer for my hair. I needed a shade that wasn’t too bold but still gave my hair a vibrant, rich color that felt natural. This specific tone strikes the perfect balance—it enhances my look without overwhelming my features. It’s necessary because it brings out warmth and depth in my hair, which other colors just didn’t achieve.

Another reason I find Medium Intense Auburn essential is its versatility. Whether I’m going for a casual day look or something more polished, this shade adapts beautifully. It boosts my confidence every time I catch my reflection, knowing my hair color complements my skin tone so well. For anyone wanting a reliable, flattering auburn, L’Oréal’s formula offers consistent results with nourishing care, making it a must-have in my hair color routine.

My Buying Guides on ‘Medium Intense Auburn L’Oréal’

When I decided to try the Medium Intense Auburn shade from L’Oréal, I wanted to make sure I picked the right product that would give me vibrant, long-lasting color without damaging my hair. Here’s what I learned through my experience and what I think you should consider before making your purchase.

Understanding the Shade

Medium Intense Auburn is a rich, warm reddish-brown color that adds depth and shine to your hair. For me, it was important to know how this shade would complement my skin tone. I found that this color works best on those with warm or neutral undertones, enhancing natural highlights and giving a radiant glow.

Choosing the Right L’Oréal Product

L’Oréal offers several hair color lines, such as Excellence Creme, Preference, and Feria. I chose the Excellence Creme because it provides excellent gray coverage and nourishes hair during the coloring process. If you want something more vibrant and fashion-forward, Feria offers a more intense shine but can be a bit more high-maintenance.

Considering Your Hair Type and Condition

Before applying the Medium Intense Auburn, I assessed my hair’s health. If your hair is damaged or dry, I recommend using a deep conditioning treatment beforehand. L’Oréal’s Excellence line includes a protective pre-color serum, which helped me maintain the hair’s integrity during coloring.

Application Tips for Best Results

I found that applying the color to freshly washed, towel-dried hair helped the dye absorb evenly. Following the instructions carefully, especially the processing time, was key to achieving the perfect medium intense auburn tone. Also, performing a patch test 48 hours before application is crucial to avoid allergic reactions.

Maintaining Your Auburn Color

To keep my Medium Intense Auburn vibrant, I switched to sulfate-free shampoos and used color-protecting conditioners. Avoiding excessive heat styling and washing hair with cooler water also helped prolong the color’s life. L’Oréal’s color care products are great companions for maintaining that fresh-from-the-salon look.

Where to Buy

I purchased my Medium Intense Auburn L’Oréal hair color from a trusted drugstore and also checked online retailers for deals. Make sure to buy from reputable sellers to avoid counterfeit products. Sometimes, buying from L’Oréal’s official website or authorized beauty stores gives you access to promotions and guarantees authenticity.

Final Thoughts

Choosing Medium Intense Auburn by L’Oréal was a rewarding experience for me. The color gave my hair a beautiful, natural-looking warmth that brightened my overall appearance. By considering your skin tone, hair condition, and following proper application and maintenance steps, you can enjoy stunning auburn hair just like I did.

Author Profile

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Sachiko Ibanez
Hi, I’m Sachiko Ibanez. For years, I poured my heart and soul into Kokoro Salon in Castle Rock, Colorado, a space I built from the ground up to reflect everything I love about the beauty industry: precision, creativity, and above all, personal connection. Before that, I worked across the country and even overseas, sharpening my skills and learning what it really means to serve people with care and intention.

In 2025, something new called to me. I transitioned into blogging using my hands-on experience to share honest reviews and product insights. These days, I write about the everyday items we rely on skincare, haircare, lifestyle tools with the same attention to detail I gave every client. My goal? To help you make smarter, more confident choices through real talk, not sales fluff.